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Jack Mercer
Senior Editor · SportAutopsy · 8 Jun 2026, 21:04

The Audacious Claim: MLS as the World's Second (or First!) Best

Strap yourselves in, football fanatics, because the future of the beautiful game, according to one of FIFA's most prominent architects, involves a transatlantic power shift that would make even the most ardent Anglophile spill their tea. Victor Montagliani, a man whose official titles include Concacaf President and FIFA Vice President, has thrown down the gauntlet, suggesting that Major League Soccer is on a trajectory to become the second-biggest league globally. And, just for good measure, he didn’t shy away from pondering if it might even eclipse the mighty Premier League itself. Now, if that doesn't demand a hearty, sarcastic chuckle, we're not sure what does.

In an exclusive chat with The Guardian, the Canadian power-broker, who is rather conveniently being tipped as Gianni Infantino's potential successor, outlined a vision so grand it borders on the fantastical. He believes the upcoming North American World Cup in 2026 will spark nothing short of a "cultural revolution" across the continent, fundamentally altering the footballing landscape. A 'cultural revolution' is certainly a phrase that carries weight, conjuring images of mass awakenings and paradigm shifts, rather than, say, a few more people buying replica jerseys and turning up to watch a slightly higher standard of football. But then again, perhaps we're just cynical.

Montagliani: The Man with a Plan (and an Eye on the Top Job)

Before we dive headfirst into the realism (or lack thereof) of these pronouncements, it’s worth understanding the source. Victor Montagliani isn't just some pundit with a hot take; he’s a key figure within FIFA, intimately involved in shaping the sport’s future. As President of Concacaf, he naturally has a vested interest in promoting football in North America. His role as FIFA Vice President gives him significant influence, and the whispers about him stepping into Gianni Infantino's shiny shoes by 2031 suggest that every utterance is meticulously calculated. This isn't just a casual chat; it’s a strategic manifesto, albeit one delivered with the casual confidence of someone who believes they can bend reality to their will.

The context for these claims is crucial. The 2026 World Cup, hosted across the USA, Canada, and Mexico, is set to be the biggest iteration of the tournament yet, both in terms of participating teams and, more importantly for FIFA, revenue generation. North America, with its vast stadiums, established sports infrastructure, and significant commercial market, represents FIFA’s earning power at its absolute peak. So, when Montagliani talks about a 'cultural revolution' or MLS challenging Europe's elite, he's not merely offering an opinion; he's laying the groundwork for a narrative that justifies massive investment and potentially massive profits for the global footballing body.

Dissecting the Grand Statements: From Ticket Prices to Trump

Montagliani’s interview wasn't solely about the audacious MLS prediction. He touched upon several other topics, each revealing a little more about FIFA’s current mindset and future ambitions. For starters, he robustly defended the World Cup’s controversial ticket pricing strategy. His logic? A North American World Cup represents the apex of FIFA's earning potential, and those earnings, dear reader, are apparently crucial for funding global football development. We’re sure the grassroots clubs in lesser-known leagues are absolutely thrilled to know their future hinges on whether a middle-class American family can afford to take out a second mortgage to attend a group stage match.

“Look, we’re talking about funding football across the entire planet. If a few extra quid for a ticket helps us develop the game in, say, Tuvalu, then who are we to quibble?” (A highly probable, if not direct, sentiment from FIFA corridors).

Then there was the rather pointed dismissal of Donald Trump's potential involvement in the tournament, with Montagliani coolly stating that FIFA is "more than one guy." A bold statement indeed, especially when one considers the global circus that often surrounds the former president. It's a clear signal that FIFA, for all its occasional dabbling in global politics, prefers to maintain a certain veneer of sporting neutrality, even when hosting an event in a politically charged environment. One can almost picture the FIFA executives collectively shrugging, 'He's just not our type of influential figure, darling.'

Montagliani also pumped the brakes on talks of expanding the World Cup to a frankly ridiculous 64 teams, a notion floated by Conmebol. While FIFA has shown an insatiable appetite for expansion – with the upcoming 48-team tournament a testament to that – even they seem to have a limit, or at least a 'not yet' button. It appears some logistical nightmares are too monstrous, even for the organisation that invented the idea of playing a World Cup in the Qatari desert. However, he was very much on board with the idea of increasing the Club World Cup to 48 teams, a move that would undoubtedly raise standards and, more importantly, drive revenue growth. Because when you think 'quality football', you immediately think 'more teams in a slightly convoluted tournament', don't you?

The Great MLS Debate: Reality vs. Rhetoric

Now, let's circle back to the pièce de résistance: MLS challenging the Premier League. Currently, the Premier League is a global behemoth, generating billions, boasting unparalleled global reach, and attracting the world's best players, managers, and commercial partners. MLS, while growing steadily, is still a nascent league by comparison. Its salary cap structure, reliance on 'designated players' for star power, and the historical dominance of other American sports mean it operates in a fundamentally different ecosystem. The arrival of Lionel Messi certainly put eyeballs on the league, but one man, however brilliant, does not a global rival make.

The gap isn't just financial; it's cultural, historical, and structural. European leagues, particularly the Premier League, benefit from centuries of footballing tradition, deeply ingrained fan bases, and a promotion/relegation system that breeds intense competition and drama. MLS, for all its slick marketing and modern stadiums, is still very much a franchise-based model, often struggling for mainstream attention against the NFL, NBA, and MLB. To suggest it could become the 'second biggest' – let alone 'the biggest' – requires an almost hallucinogenic level of optimism, or perhaps a rather large dose of strategic wishful thinking.

SportAutopsy's Verdict: A Vision of Ambition, Not Imminent Reality

Montagliani’s comments are undoubtedly ambitious, a bold declaration of intent designed to energise the North American market and position him as a forward-thinking leader. There's no denying that football's popularity in North America is on the rise, and the 2026 World Cup will undoubtedly provide a significant boost. The influx of new fans, improved infrastructure, and increased investment will contribute to growth. But a 'cultural revolution' that sees MLS directly competing with the Premier League for global supremacy? That, my friends, is a bridge too far, at least for the foreseeable future.

The reality is that Montagliani is doing his job: championing his confederation, justifying FIFA’s commercial strategies, and subtly campaigning for future leadership roles. His words are less a sober prediction and more a rallying cry, a statement of aspiration for a region that still lags behind Europe and parts of South America in footballing prowess and global influence. The financial might of FIFA, combined with North American marketing savvy, could certainly elevate MLS significantly. But to surpass leagues built on generations of passion, colossal transfer fees, and an almost religious devotion to the game? That requires more than just a World Cup and a few designated players; it requires a genuine, organic shift in global football power dynamics that simply isn't on the horizon.

So, while Mr. Montagliani polishes his FIFA presidential sash and dreams of an MLS dynasty, we’ll continue to enjoy the Premier League’s chaotic brilliance, safe in the knowledge that some revolutions take more than just a good marketing budget. Perhaps he's had a bit too much of that celebrated Canadian maple syrup, sweetening his vision just a little too much.

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